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source by: businesstown.com

Franchising Success Story

 

Jim Donnelley has successfully operated a franchise business offering support services for several years. He offers advice on choosing the type of franchise to buy into, as well as weighing the benefits of franchise versus the cost.

 

Choose Carefully

 

“The franchise might bring volume purchasing into the act; it might bring better discounts on office equipment. It brings name recognition. But will all that generate enough extra sales to pay the licensing and royalty fees that are required? If it will, you should go with it; if it won’t, you shouldn’t. It’s a business decision.”

 

Choose for Yourself

 

“As you look, you’ve got to say to yourself, ‘Am I going to get up every day and be happy going to work at a particular franchise?’ You don’t want to pick it just because you think it might be good.”

 

Don’t Buy Into Guarantees for Success

 

“The franchisor cannot guarantee success. There’s no way to do that, and you should walk away from any franchisor who promises that. But even though they can’t provide guarantees, they can make it a much safer journey.”

 

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